Convenience and Innovation in New Passover Specialty Foods

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By JONATHAN WALTER
Standard Staff Reporter
There are plenty of new and exciting food products this year for Passover with manufacturers large and small trying to improve upon the holiday’s growing food selection.  Brooklyn based Haddar, New Jersey based Kedem Foods, and Pennsylvania based Empire Kosher Poultry all have a variety of new options for Passover which can be found in most of The Five Towns kosher supermarkets.

Haddar Foods

Haddar leads off this year with their new whole wheat shmura matzos.   “It’s a nice interesting product,” Lazer Bauer said on behalf of Haddar.  He noted that they also have new 18 minute organic smelt matzos, all baked in Jerusalem under the supervision of K’hal Adath Yeshurun.

In addition to a new passover imitation mustard and honey mustard, Bauer pointed to a new line of glazes his company produces. They come in barbeque, orange, honey soy, teriyaki and honey mustard.  “It adds a nice presentation to the food,” Bauer added.

They also have unveiled a new milk powder, a non-dairy creamer and a non-dairy french vanilla creamer for those travelling.  For a dessert treat, Haddar has a new line of Biscotti cookies that come in chocolate fudge, chocolate chip and cappuccino crunch.   All of the cookies are gluten free with zero grams of trans fat.

Kedem Food Products

Last year Kedem foods set a trend by unveiling Kosher for Passover Lay’s Potato Chips, Lipton Kosher Soup Secrets Matzo Ball and Soup Mix Yehuda Gluten Free Matzo-Style Squares, among others.  This year, they continue their trend of innovation with an array of new items.
“One of our greatest strengths is the marketing team,” Harold Weiss, Vice President of Kedem Food Products said.  “They are quick to analyze trends, make use of our vast portfolio of brands identify new opportunities and bring the pieces together.”

This year, they have unveiled the Sweet Goodies brand of licorice.  Weiss said he is excited about it because it has never been available for Passover before.  He added that it tastes great and comes in strawberry, sour strawberry, sour apple and sour blue raspberry.  They are low fat and gluten free to meet special diet needs.

Adding to the addition of Yehuda Gluten Free Matzo Style Squares last year is a Toasted Onion Variety.

“I’ve never seen a product sell out as quickly as Yehuda Gluten Free Matzo Style Squares” noted Weiss, “While they were introduced for Passover, we had people who were gluten intolerant buying them by the case and requesting them long after Passover.”

Also added to Kedem’s Yehuda Gluten Free line is Yehuda Gluten Free Cake Meal, which can be used as a coating for cooking or a flour substitute for baking.

All Natural Gluten Free Panko Flakes are another addition to Kedem Foods.  They are part of a line of products developed by Chef Jeff Nathan, Executive Chef of New York’s famed Abigael’s Restaurant Group.  Nathan is known for his television series New Jewish Cuisine.  His All Natural Gluten Free Panko Flakes have no artificial flavors, colors or preservatives.  Kedem Food Products touts them as a great topping for casseroles or coating for chicken or fish.

Empire Kosher Poultry

Empire, well known for their array of kosher poultry products, only has one new product but they are very excited about it.  It’s a Ready to Roast Garlic and Herb Seasoned Kosher Chicken.  What’s notable is that it’s microwaveable in only 20 minutes and Empire’s website describes it as tender, juicy and absolutely delicious.

“It’s a fantastic product,” Empire Spokesman Yosi Haber said.  “It’s basically the first microwaveable chicken.  It usually takes an hour to cook a chicken.”

Haber said it’s a major breakthrough and that a special convection technology in the bag it is cooked in has it coming out looking and tasting like a roasted chicken.  The product is available in a lot of places.  That it’s kosher for Passover gives it an extra appeal.

Filed Under: Feature StoriesPassover 2012

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